Russia has a new way of integrating the public into marketing the upcoming winter Olympics in Sochi. Riders who seek a free ticket for the metro ride can get one but it comes with a cost- a physical cost. Riders have to do 30 squats in two minutes in public.
I think that this is a very intelligent marketing method to promote health, a national event, and the transport system in Russia. A great form of public relations as well.
There are no penalties if riders do not complete the task. They end up paying for the ride. How far will you go for a free ride?
Buns if Steel
Posted By: Mila
Interesting post. Really like the marketing angle.
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